MyBuys Messenger - Winter 2008
Great Client Results and Cyber Monday Metrics
Among the 15 new clients that have gone live so far this quarter we have reports from three that are already seeing great results: Scentiments.com, Figi’s, and Essential Apparel. Here’s a snapshot of what they’re doing.
Scentiments.com— Scentiments.com is a second-generation, family-owned, fragrance retail business that started as a brick and mortar store. The site currently offers 8,700 SKUs and has more than 700,000 names on its email distribution list. They’re using both web recommendations and email alerts and have seen their email conversion rate jump to 16%, their site revenue go up 11%, and their most popular item sales go up 56%. Other sales figures underline the power of alerts: email open rate is 29%, click-through rate is 7.8%, and conversion rate is 16%. They recently sent alerts containing a discounted offer on Alfred Sung for Women, one of their popular products, and sold 100 units within five hours of sending at an off-peak time. As for Cyber Monday, sales increased 5.4% compared with the same Monday last year and average order value jumped from $67.84 last year to $73.44. Read more >>
Figi’s—Figi’s Gifts in Good Taste is a Charming Shoppes brand and a leader in mail-order food and specialty gifts. They’re using web recommendations and saw their conversion rate go up 119% in the first month compared to the same month last year. A 60-year-old company with strong catalog sales and two popular sites, Figi’s selected MyBuys with the goal of increasing conversion rates and customer satisfaction in time for this holiday season. So far, Cyber Monday orders have tripled from the previous Monday. Read more >>
Essential Apparel—With close to 20,000 SKUs and more than 120 brands, Essential Apparel has something for everyone—from socks to winter jackets, underwear to jeans. With three generations of retail experience, Essential Apparel expands their Web strategy to balance the smarts of larger online retailers with the individualized customer service of a family business. The company is using both web recommendations and email alerts, and their email conversion rate has climbed to over 9%. The conversion rate for people who view the dynamic product recommendations is 5%, compared to 0.5% when shoppers were shown static offers and promotions. Additionally, average order volume for those who view the personalized recommendations is about 40% higher because of cross-selling and up-selling. Cyber Monday activity looks quite healthy with conversion rate more than doubling from the previous Monday. Read more >>