News & Events

MyBuys Messenger - Summer 2009

Service Upgrade Extends Personalization to All Online Customer Touchpoints

In June we released the latest version of the MyBuys service, which includes algorithm enhancements and two powerful new tools for boosting online sales: Client Email Recommendation services and an easy-to-use Merchandiser Portal.

Client Email Recommendations

Client Email Recommendation services enable you to increase sales by embedding personalized product recommendations into a range of email communications you’re sending your customers, including order confirmations, shipping notifications, and newsletters. The first fully automated email service of its kind complements our leading personalized alerts with recommendations in all forms of client emails to enable you to optimize and coordinate product recommendations to consumers with consistency—and it’s turnkey from your point of view.

By the way, results from the latest consumer research conducted by MyBuys and the e-tailing group show that more than one in three shoppers expects personalized post-order communication. You can go here to download the entire research report, “Delivering the Added Value Consumers Expect from PPR—A Practical Guide for E-Tailers.”

Merchandiser Portal

The Merchandiser Portal gives you even greater control over which PPR customers see on your site. Using a simple web-based interface, you incorporate your judgment, rules and marketing expertise into the recommendation process. New capabilities include an email promotion calendar, pre-built templates, and the ability to define cross-sell and up-sell recommendations (in addition to MyBuys-generated ones), and the ability to suppress recommendations for specific products based on business needs.

“Because we are in constant communication with millions of consumers and our 100-plus clients like you, we know these latest enhancements are ones you’re asking for and see as valuable additions to our industry-leading personalization service,” said MyBuys CEO Bob Cell. “Consumers respond very favorably to targeted, personalized recommendations at all touchpoints and we believe you’ll appreciate the extra degree of control our portal gives you over how your site is merchandised.”