MyBuys Messenger - Summer 2008
Upgrade Enhances MyBuys Service
When you upgrade a software application on your own computer, you typically need to buy the upgrade, install it, configure it, and then figure out how to use the new features. But not with a MyBuys upgrade! First of all it’s free! And because we’re a service, we give you access to all the new features—automatically!
Our latest upgrade—MyBuys v3.4—went live in late June and contains great new features that you’ve requested and that are designed to bring new shoppers to your site, increase the relevance of recommendations, and give you more visibility into how our service is working for your site.
“This upgrade demonstrates that we’re committed to listening to our clients and responding to their requests,” says Paul Rosenblum, vice president of products and strategy at MyBuys. “We believe it reinforces our standing as the personalization experts and will drive more business and revenue for our clients. We’re looking forward to seeing the results ourselves!”
Here’s the news—and remember, you already have this new functionality in MyBuys v3.4.
- Better reporting capabilities. You now have improved access to more information on performance data so you can analyze and evaluate the results of web recommendations and email campaigns.
- Enhanced email alerts. We’ve implemented new techniques to reach inactive consumers and deliver recommendations that motivate them to click through to your site and buy.
- Even smarter algorithms. We’ve doubled the number of algorithms we use to determine what recommendations work best to drive more revenue for you.
- More powerful business rules. You now have even more control over which products are displayed where, and which are not. Recommendations become even more targeted and restrictions you specify are explicitly followed.
See for yourself—and send us your feedback. We’d like to hear how these changes work for you, because we only succeed when you do.