MyBuys Messenger - Summer 2008
MyBuys Creates Buzz at Trade Shows
MyBuys created lots of buzz around our service at key trade shows in June—Internet Retailer in Chicago and Luxury Interactive in New York City.
Internet Retailer
At Internet Retailer, our booth was busy the whole show and MyBuys representatives talked to so many people that we ran out of everything in the booth!
Customers and prospects were interested in Personalized Product Recommendations as a category and MyBuys in particular. Laura Christine, our client and vice president of direct marketing and Ecommerce at SKECHERS USA, covered in her keynote that the MyBuys-generated alerts that SKECHERS sends out convert at 7.8%.
Luxury Interactive
At the Luxury Interactive show in New York City, we met with attendees representing 180 luxury brands. We hosted roundtable discussions featuring our client Kiehl’s, a luxury cosmetics company. We had more than 100 people attend our six 20-minute sessions, representing the full gamut of luxury brands. Our roundtable received high evaluation scores from attendees.
We heard new research that has established that luxury buyers want to be able to buy online. These findings open the door for MyBuys to help educate this audience about the value of personalization in extending the in-store luxury shopping experience to the web.
Up Next—Shop.org
MyBuys is a Gold Sponsor of the shop.org 2008 Online Merchandising Workshop to be held in Huntington Beach, Calif., July 14–16. The theme is “increasing conversion through customer-focused merchandising”. Our client, Laura Christine of SKECHERS, will host a lunchtime roundtable on the second day.