News & Events

MyBuys Messenger - Summer 2008

Cell's Corner: Communication and Momentum

Robert Cell

Welcome to the first issue of the MyBuys Messenger! We're a value service, so communicating is at the top of our priority list—whether it's helping you communicate with your customers, informing you about what we're doing, or making sure we listen when you tell us what you need.

As one of the many ways of communicating, we'll be sending you this quarterly e-newsletter to update you on the latest developments in our service, trends in the industry, and MyBuys company news. In return, we'd like you to continue giving us your feedback—on how our service is working, on new features you'd like to see, on our support, and on anything else that can improve the results you're getting from us - the Y Guys.

We are genuinely excited about the market we are creating, personalized product recommendations (PPR). The time is right—consumer buying preferences, pervasive Web access, the maturity of recommendation technology and other factors have all come together to make this the moment that PPR comes of age. Our results with you, our clients, have been very impressive. However, we continue to invest in product development, to further improve your results with our future releases. You've made the right decision to take advantage of PPR through the MyBuys service to provide a better shopping experience for your customers and gain a competitive edge.

We at MyBuys are the leaders in PPR and we will continue to innovate further. That's why we've assembled a team of e-commerce veterans and experts who are passionate about maximizing the returns that true personalized marketing can provide to every client across channels. To that end, our team constantly optimizes our offering on each of your sites. We also validate our new innovations with our clients so that we can add new ways to personalize your interactions with your customers with minimal effort on your behalf. You can find plenty of evidence of our commitment just in this issue, where you'll read about:

  • Our latest service upgrade, version 3.4, that includes new, innovative features based on your feedback;
  • The groundbreaking study we commissioned from Lauren Freedman's e-tailing group on Captivating Customers;
  • The impressive list of new customers who've signed up for our service. Just this April, we announced that we've launched a dozen retailers from a range of categories, since then 8 more have gone live. Another 20 clients are implementing our service right now and will go live over the next few months including luxury cosmetics retailer Kiehl's, whom we recently announced at the Luxury Interactive event in NYC.

Momentum is building at MyBuys and we're glad you're part of it. We hope you enjoy this first issue and thank you for being part of the MyBuys family. Let us know if there's anything we can do to better serve you or any ideas that you have for what you wish to see with MyBuys.
Warm regards,

Bob Cell
CEO, MyBuys