MyBuys Messenger - Spring 2009
Interest High at eTail 2009
At the annual eTail 2009 Conference held in late February in Phoenix, MyBuys participated in an email marketing roundtable with our customer Austad’s Golf on a day when the show theme was “personalization in email.”
After an overview presentation by MyBuys on how our email alert service works, attendees questioned representatives from MyBuys and Austad’s on implementation, content, strategy and results. “The level of interest and the sophistication of the questions was night and day between this year and last,” said Shaun Schooley, vice president of Client Success at MyBuys. “The market has developed significantly, the technology has evolved, people are more educated on it, and it’s become accepted that you need a personalization strategy to really maximize your success online.”