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 CEO Robert Cell talks about taking advantage of the opportunity to add personalized recommendations in such customer communications as order confirmations and shipping notices—which almost always get opened. A new partnership between MyBuys and OrderMotion makes it easier than ever. Read more >>
The established wisdom on writing promotional copy has long been summed up by the phrase “the more you tell, the more you sell.” But is that still true? Recent MyBuys testing with multiple clients shows, in fact, that it’s not the case for email alerts. Our A/B tests also lead to tips about formatting and updating alert content for better results. Read more >>
 Dr. Srivastava, a distinguished NASA data mining
scientist and MyBuys' Chief Algorithm Officer, explains the differences between MyBuys’ philosophy on algorithms and that of competing services. He also talks about the advantages of combining smart algorithms with online retailing knowledge. Read more >>
 How do you survive and thrive in 2009? How can you do more with less in this economy? MyBuys sponsored two webinars in Q1 where experts including Lauren Freedman, president of the e-tailing group and Francis Juliano, CMO/CIO of Wine Enthusiast, offered some of their best ideas for “Increasing Share of Wallet in 2009” and “Doing More with Less.” Read more >>
 Have you unknowingly placed “barriers to entry” in front of your customers that make it more difficult to transact business with you? Jack looks at case studies of firms who are doing it right and wrong, and emphasizes that companies need to understand how their customers use their services and must provide easy paths for them to make purchases.
Read more >>
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