Newsletter

Holiday 2009: Clearing The Way For Improved 2010

Black Friday and Cyber Monday are just two days on the calendar. Now that the dust is settling on holiday 2009, and as you go look at your revenue numbers, stop and think about what you did to make this holiday season a success. Did you appropriate funds correctly? Did you enhance the shopping experience? Did everything go as planned?

Here at MyBuys we are on a mission to keep the momentum rolling, and that means doing the best possible job to support our clients efforts in every way we can. Early on in the fourth quarter we rolled out MyBuys 4.1 to enhance MyBuys ability to ensure consistent delivery of our multi-channel product recommendations. Timed with the new product release was the activation of our “geographic redundancy program” with a second data center on the east coast and dramatically increased load capacity.

This means even better results for you. MyBuys nearly tripled our recommendations traffic over the Black Friday – Cyber Monday weekend, setting daily traffic and revenue records on each successive day.

MyBuys continues to think about how to convert the mass majority of browsers into buyers and pass along the technology to you. If you have ideas or functionality you’d like to test, let us know! We’re glad to listen and create innovative ways to gain more insight into your customer base (ultimately leading to more conversions!), leverage profiles, and continue to enhance your multi-channel strategies. 2009 was a great year for the company and we are excited to see improved shopping activity and a better economic climate in 2010. Even when spending was down, MyBuys clients were realizing new revenue after implementation.

When Cyber Monday turned into the first shopping Tuesday of the holiday season, retailers had done more business than ever online and increased sales by 14% over 2008! Even greater than this is the volume of orders handled improved 30% over 2008. Although this points to lower price and sale items being sold, this is an exciting trend for the industry. It shows that people are returning to the store front, both on and off line, and that 2010 should be “healthier” than 2009. The trend is already reversing itself as 2009 finished strong with sales of full priced items increasing week over week throughout December!