Press Releases
MyBuys Launches Company and Introduces First Personalized eMarketing Service for eCommerce
MyBuys Outperforms Traditional Marketing Efforts by More Than 10 Times
Redwood City, CA--October 23, 2006 - MyBuys™, a privately funded start-up based in Redwood City, California, today announced its official launch, as well as its first offering, MyBuys Personalized eMarketing™. It is the only service that asks consumers specifically what they want in order to deliver the most precise and relevant product recommendations and offers. Already, customers including Ritz Camera and Hancock Fabrics have realized immediate sales improvements following their deployment of MyBuys. The service has been proven to outperform traditional online marketing efforts by more than 10 times.
"The MyBuys Personalized eMarketing service provides the unique capability to capture individual preferences as consumers browse a website. Based on these specific product preferences, MyBuys then automatically creates relevant, one-to-one interactions that are over 10 times more effective than industry standard approaches," said Robert E. Cell, CEO of MyBuys. "In addition, because we offer a pure pay-for-performance pricing model, ecommerce merchants bear zero risk. They pay only for the results that the MyBuys service generates with no start-up costs, IT implementations, creative costs or maintenance fees. Our customers just cut and paste the MyBuys links into their website page templates and personalized branded interactions begin immediately with no ongoing work on their part."
Industry experts have urged retailers to move beyond generic, untargeted messaging. As Elana Anderson of Forrester Research writes: "A retailer who blasts poorly targeted emails at its customers every month will see open rates fall, unsubscribe rates grow, and risk long-term customer loyalty. Meanwhile, a competitor who uses advanced analytics to crack the code on message alignment, event triggers, frequency optimization, and program integration will bask in record response rates and ongoing customer engagement." "The State Of The Customer Database," Forrester Research, Inc., July 2005.
"Since the MyBuys Personalized eMarketing service requires no ongoing effort, merchants can for the first time embrace the advice of leading firms like Forrester," said Paul Rosenblum, vice president of marketing for MyBuys. "MyBuys' approach allows consumers to tell the merchant exactly what they want. The service then monitors the merchant's store for products, sales and other events that will appeal to the individual's wants and needs. And when consumers get what they want, they buy."
About MyBuys
MyBuys is a 1:1 personalized product recommendation service for online retailers. We build deep profiles of consumer preferences and apply advanced algorithms combined with optimization techniques to generate truly personalized recommendations for each consumer. MyBuys' consumer-based, multi-channel approach outperforms the more common product-centric, Web site-only approach. By communicating on the retailer's Web site as well as in follow up emails and RSS feeds, our retailers realize more repeat visits, increased conversions, and larger order sizes. MyBuys' pay-for-performance model yields immediate results without any upfront costs, and clients report revenues at 300 percent the rate of traditional marketing programs. Our clients include Lancôme, RitzCamera.com, and urban street wear leader Karmaloop. Based in Redwood City, California, MyBuys is privately held.
Media Inquiries
Emily Borders
Borders + Gratehouse
415.963.4174
emily@bordersgratehouse.com