Press Releases
Kiehl’s Selects MyBuys to Extend Renowned Personalized Customer Experience from Stores to the Website
Luxury Cosmetics Company Follows Sister Brand, Lancôme, in Partnering with MyBuys to Increase Online Sales and Customer Loyalty
Redwood City, CA.—June 17, 2008—MyBuys, the leading provider of personalized product recommendations, today announced that Kiehl’s has selected MyBuys to provide both personalized product recommendations on their Website, as well as personalized e-mail alerts to their customers.
In Kiehl’s stores, every employee is dedicated to providing each shopper with personal service, helping them find the right products for their skin type and needs. The company wants to extend the same level of attentiveness to shoppers online. MyBuys will help decrease shopping cart abandonment, increase conversion rates and improve overall customer lifetime value thorough personalized product recommendations on Kiehl’s Website. In addition, MyBuys will also help Kiehl’s reduce batch e-mails to clients by providing highly personalized and targeted e-mails with the information each customer wants. Alerts will be further leveraged to inform customers of when items they want are back in stock or on clearance.“Kiehl’s is a brand that respects and understands our shoppers. We talk to each customer as an individual, working to recommend the products that are best suited to their needs and preferences, no matter which channel they use to purchase,” said Hillary Townsend, e-commerce marketing manager, Kiehl’s. “MyBuys will help us continue to live up to our brand promise of personalized service, by offering tailored recommendations to our online shoppers. We chose MyBuys because of the tremendous results they have already achieved for Lancôme, including 8% conversion rates and 28% open rate on email alerts.”
“We’re excited that Kiehl’s has selected MyBuys to power the personalized product recommendations that will enable the company to extend the attentive personalized experience people have come to love in their stores to their online experience,” said Len Eschweiler, vice president, sales, MyBuys. “I am confident that Kiehl’s will join MyBuys’ many happy customers who are seeing increased conversion rates, higher average order value and booming customer loyalty.”
A long-standing New York institution, Kiehl’s began as a typical 19th century apothecary in 1851, supplying pharmaceutical tonics and medicinal salves culled from natural ingredients. Today, the company has 60 worldwide retail stores and has sold products via their Website for five years. In 2000, Kiehl’s was acquired by L’Oreal, but still maintains its brand identity and unique herbal and pharmaceutical formulas.
About Kiehl’s
Kiehl’s was founded as an old-world apothecary in New York’s East Village neighborhood over 150 years ago. Throughout the years, we have remained dedicated to providing our patrons uniquely efficacious skin and hair products through the most attentive, personalized service. Each of us is committed to serving our customers and communities alike through the highest service standards. www.kiehls.com
About MyBuys
MyBuys is the leading provider of personalized product recommendations for online retailers. The company builds deep profiles based on each individual shopper’s behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations. MyBuys’ clients are increasing average order value by 30 percent, improving conversion rates by 82 percent and multiplying the lifetime value of every customer. Premier retailers — including Lancôme, SKECHERS, Golf Galaxy and Karmaloop — partner with MyBuys to offer intelligent, personalized recommendations to their shoppers. Based in Redwood City, Calif., MyBuys is a privately held company. www.MyBuys.com
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Emily Borders
Borders + Gratehouse
415.963.4174
emily@bordersgratehouse.com