Press Releases
MyBuys' CEO Robert Cell to Chair Multi-Channel Integration Track and Join Keynote Panel at eTail East 2009
Personalization Market Leader to Address Key Issues and Trends in Rapidly Evolving Market
Redwood City, Calif.—July 28, 2009—MyBuys, the leading provider of personalized product recommendations (PPR), today announced that Robert Cell, CEO of MyBuys, will be a key participant speaking at eTail 2009 Conference and Exhibition in Baltimore, Maryland — the premier multi-channel retail conference. Cell will be moderating the “ROI-Focused Multi-Channel Integration” track on Tuesday, August 4 at 11:45am. He will also be a keynote panelist on the “Developing A Customer-Focused Marketing Strategy” panel on Wednesday, August 5 at 9:50am.
“We’re at a stage in the evolution of personalization where leading eTailers who have implemented web recommendations, find that they work as promised to boost sales and revenue. Now, they are beginning to implement cross channel personalization that allows each brand to interact with consumers as individuals - with their known preferences – which creates value in every channel,” said Robert Cell, CEO, MyBuys. “I’m looking forward to facilitating discussions about these issues among thought leaders on both the vendor and mercahnt side, with the goal of increasing the bottom-line value of these solutions for eTailers and their customers.”
With decades of merchandising experience, Robert Cell is an e-commerce and personalization expert. A former executive at Kellogg Company, he has run numerous innovative shopper-focused companies including his tenure as COO of Blue Martini, a pioneer of e-commerce solutions, and CEO of AdSpace Networks. As CEO of MyBuys, he is pioneering the adoption of mass one-to-one marketing across multiple channels and is passionate about both consumer response and client success.
For more information visit: http://www.wbresearch.com/etailusaeast/dayone.aspx
About MyBuys
MyBuys is the leading provider of personalized product recommendations for online retailers. The company builds deep profiles based on each individual shopper’s behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations on the web and in email. MyBuys’ clients are increasing average order value by 45%, improving conversion rates by 90%, and boosting overall online revenue 10-30%. Premier retailers—including Restoration Hardware, Lancôme, Wine Enthusiast and Cost Plus/World Market—relay on MyBuys to deliver dynamic, personalized merchandising to their shoppers. Based in Redwood City, Calif., MyBuys is a privately held company. www.MyBuys.com.
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