Press Releases
MyBuys Reveals Best Practices for Personalized Site Merchandising At ACCM Conference in Florida
Industry Expert Provides Insight on Personalization and Customer Relationship Enhancement
WHAT:
The 25th Annual Conference for Catalog and Multichannel Merchants (ACCM)
In a standalone session, Paul Rosenblum, Vice President of Products and Strategy at MyBuys addresses industry leaders, offering insight on how to increase customer engagement in tailored e-commerce experiences. Paul will examine how to identify customer segments with the highest pocket-book potential, and offer best practices for designing and merchandizing to offer the promotions and products that appeal to their individual preferences.
The session will cover:
- Key performance indicators that help shape customer profiles
- The logic behind tailored merchandising and site content
- Examples of effective personalization deployments
WHO:
Paul Rosenblum, Vice President Products and Strategy, MyBuys
WHEN:
“Who Are Your Customers? Personalizing Site Merchandising”
Thursday, May 22, 1:00 p.m. - 2:00 p.m. ET
WHERE:
25th Annual Conference for Catalog and Multichannel Merchants (ACCM)
Gaylord Palms Resort
6000 W Osceola Pkwy
Kissimmee, FL 34746
About MyBuys
MyBuys is the leading provider of personalized product recommendations for online retailers. The company builds deep profiles based on each individual shopper’s behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations. MyBuys’ clients are increasing average order value by 30%, improving conversion rates by 82%, and multiplying the lifetime value of every customer. Premier retailers—including Lancôme, SKECHERS, Golf Galaxy and Karmaloop—partner with MyBuys to offer intelligent, personalized recommendations to their shoppers. Based in Redwood City, Calif., MyBuys is a privately held company. www.MyBuys.com
Media Inquiries
Emily Borders
Borders + Gratehouse
415.963.4174
emily@bordersgratehouse.com