Press Releases
MyBuys Announces Industry's First Relevance Driven Marketing Service
MyBuys Express increases emarketing revenues by 300%
Redwood City, CA--August 8, 2006 - MyBuys™, the only relevance driven marketing service for retailers, today announced the availability of MyBuys Express. The new outsourced service targets consumers with relevant products and drives higher open rates, click throughs and conversions. Since MyBuys is delivered as a service, retailers have no software to install, servers to buy or big IT projects to undertake. MyBuys is the easy path to better, more relevant consumer interactions and higher conversion rates.
MyBuys Express was designed specifically to meet the needs of retailers and consumers. The service requires little or no effort on the part of the retailer, is easy to use for the consumer and delivers results quickly. Retailers using MyBuys Express report incremental sales from the very first week. With no upfront costs, set up fees or consulting engagements, MyBuys Express
About MyBuys
MyBuys is a 1:1 personalized product recommendation service for online retailers. We build deep profiles of consumer preferences and apply advanced algorithms combined with optimization techniques to generate truly personalized recommendations for each consumer. MyBuys' consumer-based, multi-channel approach outperforms the more common product-centric, Web site-only approach. By communicating on the retailer's Web site as well as in follow up emails and RSS feeds, our retailers realize more repeat visits, increased conversions, and larger order sizes. MyBuys' pay-for-performance model yields immediate results without any upfront costs, and clients report revenues at 300 percent the rate of traditional marketing programs. Our clients include Lancôme, RitzCamera.com, and urban street wear leader Karmaloop. Based in Redwood City, California, MyBuys is privately held.
Media Inquiries
Emily Borders
Borders + Gratehouse
415.963.4174
emily@bordersgratehouse.com