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 We are in the midst of a recovery and it includes e-commerce. The last three months have seen an average increase in the health of ecommerce retail sales by 3.7%. In assessing the data, and from my conversations with many of you, it appears we may be close to turning the corner and heading toward a very positive 2010. Our monthly E-Commerce Wellness Index, which tracks all of this data, is gaining broader exposure with coverage in the Wall St. Journal, Time Magazine Online Edition, Fox News and a monthly feature coverage by Internet Retailer. If you haven’t seen what we’re doing, read on to see our March data. Read more >>
 The first edition of the MyBuys Health & Wellness Index came at an interesting time for e-commerce. August was the beginning of the change in shopping behavior that showed us the recession is finally ending and that better times are ahead. The MyBuys Composite Index aggregates total sales, non-promoted sales, discounted sales performance, depth of discounts, AOV and consumer impulse response from our over 150 MyBuys clients. The index has been covered by the likes fox business news, Internet Retailer, the Wall Street Journal and Time Magazine’s online publications. Click Here to Gain More Insight >>
 Hoards of e-tailers listened to the latest MyBuys sponsored webinar, “5 Practical Ways to Increase Shopper Conversion and Customer Retention,” presented on February 11, 2010. Featured speakers were Sucharita Mulpuru, Vice President and Principal Analyst, Forrester Research, and Glenn Edelemann, Vice President of Marketing at The Wine Enthusiast Companies.
Sucharita's "five ways" focused on videos, customer service tools, and personalized recommendations to help convert shoppers and innovative mobile and email communications to retain customers. She cautioned retailers to get the basics right with mobile, beware of the increased complexity of coding, use tools like video to differentiate and sell more, and to not ignore email as it is the most effective marketing tool at your disposal today. Sucharita insisted that retailers pay attention to each page of their site, making sure they are effectively communicating with their shoppers, saying that "you must treat every product detail page like your home page. Make sure all key messaging that you think is so important on your home page is carried through on your product detail pages too."
Glenn Edelmann brought the color commentary to Sucharita's suggested methods to increasing conversion and retention. He shared insights into how his partnership with MyBuys has created repeat customers and converted browsers into buyers. Most interestingly were his insights into how setting up an in house studio helped to shed light on his product inventory. Every day "Wine Express," The Wine Enthusiasts sister company, highlights one particular wine and films a virtual wine tasting, explaining the "wine of the day's" characteristics. These short films help consumers understand the product and quickly increase sales by reducing barriers to buying consumable products in a virtual environment.
Watch the video and download a PDF of the presentation slides of "5 Practical Ways to Increase Shopper Conversion and Customer Retention >>
 One of our clients just launched a fairly large reactivation campaign. While there are many ways to run a reactivation campaign, the following steps will set you on a pretty good path should you decide to launch one.
1. Who is your target? Are these people who stopped buying from you six months ago? Three months? Twelve months? If you run a subscription service, are they people who canceled one month ago? Two weeks ago? Two years ago? Read more >>
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