1,000 Consumers Told Us How They Want You to Implement Personalization

Where do consumers expect to find recommendations? What role do star ratings play along with recommendations in lending a site more credibility? Do consumers expect personalization in post-order communication like order confirmations and shipping notices?

For the second consecutive year, MyBuys and the e-tailing group surveyed 1,000 consumers to find answers to these questions and many more. CEO Bob Cell presented the research findings to an audience of more than 800 e-tailers at the Internet Retailer Conference and Exhibition 2009 (IRCE) in Boston.

You can read all the findings and insights in our new whitepaper, Delivering the Added Value Consumers Expect from PPR—A Practical Guide for E-Tailers. The paper is full of graphs that explain quantitative results at a glance and insights you can put to use from our research.

We looked at several questions on a historical basis to understand any shifts in the consumer’s mind. Among our key findings from interviewing 1,000 consumers were:

76% of shoppers report purchasing additional product based on merchant recommendations.
Shoppers are purchasing more often when they see PPR.
59% of shoppers expect to find personalized product recommendations throughout the site, starting with a personalized home page.
Recommendations play a valuable role beyond shopping, including convenience and time-savings, while also aiding selection.
For 66% of shoppers, product ratings/reviews as part of recommended products lend the site more credibility; 26% tend to buy more.
Customer expectations continue to evolve—customers expect their browsing patterns and past purchases to be factored into a merchant’s personalization strategy.

Go here to download your copy of the paper.