MyBuys | Case Studies Show Tangible Results

Clients

Case Studies

MyBuys drives tangible results for clients in a wide range of retail categories. We are committed to helping our clients succeed—so much so that we have an entire team dedicated to client success. Read how MyBuys clients are boosting cart size, conversion rates and customer lifetime value.

MyBuys Helps Create "Community of Style" for Karmaloop

Karmaloop specializes in reaching the international underground fashion and lifestyle scene, offering over 100 of the world’s hottest streetwear brands. With Web Recommendations from MyBuys, Karmaloop makes sure younger customers are the first to hear about the latest products from their favorite brands. MyBuys Personalized Alerts have doubled the conversion rates of previous email marketing campaigns and a 220% increase in revenue per consumer interaction.

“We’re convinced personalized offers generate more sales.”
— Anand Shah, Chief Operating Officer, Karmaloop

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Gaiam: MyBuys Delivers a Healthy Boost in Revenue

Founded in Boulder, Colorado, in 1988, Gaiam serves customers who value the environment, a sustainable economy, healthy lifestyles, alternative healthcare and personal development. Working with MyBuys, Gaiam's revenue per participating session is up 14%, revenue per email is up 4x, and recommendation click-through rate is up 300%.

“At the end of the day, the test of a recommendation solution is: Does it help you sell more? MyBuys definitely helps us sell more.”
— Jason Marshall, Vice President and General Manager, Gaiam Direct

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Peruvian Connection: Great A/B Testing Results Prove Added Value

Founded in 1976 by a mother-and-daughter team and located near Kansas City, Missouri, Peruvian Connection sells women’s and men’s one-of-a-kind knitwear along with other apparel, accessories and home décor. Since adding MyBuys personalized website recommendations and email alerts, the company’s recommendation click-through rate is up 166%, AOV is up 26% and email conversion rate is up 350%.

“Putting the service in place was a simple, low-cost process, and it’s delivering a substantial return. I’m a big fan of MyBuys. We’re a very happy customer.”
— Erik Martinez, Director of E-Commerce, Peruvian Connection

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Wine Enthusiast.com: Toasting a 200 Percent Increase in Conversion Rate

Founded in 1979, Wine Enthusiast Companies (WineEnthusiast.com) is the world’s number one source for wine cellars, accessories, information, education, and events, and is a driving force in the marketplace. Working with MyBuys, Wine Enthusiast’s conversion rate is up 200 percent, click through on emails with ratings is 7x better than emails without, and conversion rate for recommendations is 9.8 percent.

“Recommendations and reviews are must-haves now for online retailers. Customers expect them, and they clearly boost sales.”
— Glenn Edelman, vice president, Online Marketing and Merchandising, Wine Enthusiast

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Scentiments.com: Combining Personalization with Discounts for the Sweet Smell of Success

Scentiments.com is a second-generation, family-owned, fragrance retail business that started as a brick and mortar store and now offers 8,700 SKUs online and has more than 700,000 names on its email distribution list. Scentiments.com works with MyBuys to combine personalized alerts, attractive discount offers, and highly relevant website recommendations to boost email conversion rate 16%, overall site revenue 11% and sales of its most popular item 56%.

“MyBuys has definitely helped lessen the impact of this difficult economy and their recommendations have become an integral part of our daily business.”
— Howard Wyner, CEO, Scentiments.com

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Austad’s Golf: Personalization That Drives Sales and Wins Customers

Austad’s Golf started the first golf catalog in America and today has 11 retail stores in the upper Midwest. MyBuys Web Recommendations and Personalized Alerts have helped Austad’s increase quarterly website sales 10% year over year, grow email conversion rate to 4.6% from 2%, and boost AOV by 20%.

“Personalizing our site with MyBuys recommendations and email alerts helps us win and keep customers. We’re big believers in the power of personalization”
— Joel Harrington, Internet Operations and Marketing Director, Austad’s Golf

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Massey’s Professional Outfitters: Boosting Website Revenue and Revenue Per Transaction

Massey’s Professional Outfitters is the South’s premier provider of gear and clothing for outdoor sports. The company uses Personalized Alerts and Web Recommendations to merchandise products that respond to customers’ interests to cross-sell effectively, and to create a store-like experience on the Web. Results include December sales up 500%, overall conversion rate up to 4% from 1.5%, and AOV up 40%.

“MyBuys helps us bring a very high level of service to customers, employees and staff. It contributes to our success financially, of course, but beyond that it serves as a smart and silent salesperson who’s aligned with our philosophy of serving our customers well. It fits in really well with the Massey’s brand.”
— Mike Massey, Owner, Massey’s Professional Outfitters

Download Massey's case study